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It’s that time of year, marketers. Once again, we’re absolutely thrilled to present our annual list of 50 influential leaders who are engaging on social networks around the topic of social media marketing.
The goal of this annual list? To showcase the top 50 influential voices in the marketing industry we can all learn from and follow.
Influencer Relationship Management (IRM) Platform Assisted: Ranking of the people in this list leverages data and algorithms from Traackr, which is an influencer relationship marketing platform. Unlike the vast majority of lists like this that are published online, this list considers many more data sources than just Twitter. To provide a better sample across the web, Traackr rankings can include citations and links from data sources such as blogs, publications, Twitter, Facebook, LinkedIn, YouTube, Instagram, and Pinterest.
Ranking data sources and scoring: For the ranking, this list leverages a combination of data points including:
- Relevance: A score that indicates how influential a person is to a specific topic based on the keywords you provide. Signals for relevance include keyword mentions, keyword diversity, content production rate, freshness of content and other contextual measures. In this case, it was “social media marketing” as well as 10-plus derivative phrases.
- Resonance: A score of how impactful the influencer is with their audience. Resonance measures engagement activity that occurs as a result of publishing (mostly social) content.
- Reach: A score derived by the reach algorithm that takes into account followers, fans, subscribers, visitors and other audience metrics. Remember, this is more than just Twitter.
- Audience: Unsurprisingly, this refers to overall social audience size.
Each of these signal sources are factored into the algorithmic ranking for identified influencers with a focus on topical relevance, resonance of message with the audience and then audience reach. The result is a combination of broad-based influencers as well as individuals with a very specific focus and very high resonance and relevance scores. You’ll see new faces as well as as a variety of disciplines and specialties represented.
Many thanks to all who continue to actively share their knowledge about social media marketing through year-round engagement and by providing help to others with insight and expertise in our vast social realm. We hope this list will serve as a handy jumping off point to start your ongoing journey of learning from these leading social media marketing industry influencers.
You’ll likely see both many familiar faces and a wonderful variety of new social media influencers. We plan to learn new lessons from these 50 social media marketing influencers and hope you’ll do the same throughout the year.
2019 — 50 Social Media Marketing Influencers
Kim Garst @kimgarst
CEO, KG Enterprises
Donna Moritz @sociallysorted
Visual Content Strategist, Socially Sorted
Ian Anderson Gray @iagdotme
Founder, Seriously Social
Neal Schaffer @NealSchaffer
Madalyn Sklar @madalynsklar
Social Media Speaker & Consultant, MadalynSklar.com
Dan Gingiss @dgingiss
Vice President of Marketing, Persado
Brian Fanzo @isocialfanz
Founder and CEO, iSocialFanz
Mari Smith @MariSmith
Social Media Speaker & Consultant, MariSmith.com
Rebekah Radice @rebekahradice
Jasmine Star @jasminestar
Carlos Gil @CarlosGil83
CEO, Gil Media Co.
Tamara McCleary @tamaramccleary
Dustin W. Stout @dustinwstout
Co-Founder, Warfare Plugins
Peggy Fitzpatrick @PegFitzpatrick
Marketing & Social Media Manager, Kreussler Inc.
Michael A. Stelzner @mike_stelzner
CEO & Founder, Social Media Examiner & Social Media Marketing World
Lee Odden @LeeOdden
CEO, TopRank Marketing
Christopher Penn @cspenn
Co-Founder and Chief Innovator, Trust Insights
Owen Hemsath @owenvideo
Video Producer, The Videospot
Bernie Borges @bernieborges
Co-Founder & CMO, Vengreso
Samantha Kelly @tweetinggoddess
Heidi Cohen @heidicohen
Chief Content Officer, Actionable Marketing Guide
Brooke B. Sellas @brookesellas
Founder & CEO, B Squared Media
Gini Dietrich @ginidietrich
CEO, Arment Dietrich, Inc.
Roberto Blake @robertoblake
Owner & Creative Director, Create Awesome Media
Chris Strub @chrisstrub
CEO, I Am Here LLC
Mark Schaefer @markwschaefer
Executive Director, Schaefer Marketing Solutions LLC
Jay Baer @jaybaer
Founder, Convince & Convert
Nicky Kriel @nickykriel
Social Media Consultant & Strategist, Nicky Kriel Social Media
Park Howell @parkhowell
Business Story Strategist & Keynote Speaker, Business of Story
Amanda Webb @spiderworking
Social Media Trainer & Strategist, Spiderworking
Andrew Pickering @andrewandpete
Co-Founder, Andrew and Pete
Viveka Von Rosen @linkedinexpert
Co-Founder & Chief Visibility Officer, Vengreso
Sean Cannell @seancannell
Founder, Think Media
Amy Porterfield @amyporterfield
Online Marketing Expert & Trainer, Amy Porterfield, Inc.
Steve Dotto @dottotech
President, Dotto Tech
Guy Kawasaki @GuyKawasaki
Chief Evangelist, Canva
Sue Beth Zimmerman @suebzimmerman
Keynote and Breakout Speaker, Sue B. Zimmerman Enterprise
Ann Handley @annhandley
Chief Content Officer, MarketingProfs
Sunny Lenarduzzi @sunnylenarduzzi
Social Media Strategist & Consultant, SunnyLenarduzzi.com
Laura Rubinstein @CoachLaura
CEO & Social Media Strategist, Transform Today
Josh Elledge @joshelledge
Ramon Ray @ramonray
Editor and Founder, Smart Hustle Magazine
Chalene Johnson @chalenejohnson
CEO & Social Media Consultant, Team Johnson and SmartLife
Brian G. Peters @brian_g_peters
Strategic Partnerships Manager, Buffer
Robert Rose @Robert_Rose
Chief Troublemaker, The Content Advisory
Lewis David Howes @lewishowes
Founder, School of Greatness
John Jantsch @ducttape
President, Duct Tape Marketing
Ian Cleary @iancleary
Jo Saunders @mrslinkedin
Trainer & Conference Speaker, Wildfire Social Marketing™
Billy Gene Shaw @askbillygene
Founder & CEO, Rethink & Relive LLC
Spread the Social Wisdom & Love
Statistical analysis, no matter how deep and well-researched, can only go so far in finding the people who you’ll find the most helpful and influential in your daily professional marketing lives, which is why we’d love it if you’d please share the name of social media marketers that influence you most in the comments section below.
Some of our social media marketing influencers will be speaking at this week’s Social Media Marketing World 2019 conference, and we’ll have plenty of live-blog coverage of the event throughout the week, from our Senior Digital Strategy Director Ashley Zeckman and Content Strategist Anne Leuman. See where we’ll be here.
To further your own social media marketing expertise, here’s a bonus list of our top 5 posts about social media marketing from the past 12 months:
- Where Do Facebook, Twitter, and LinkedIn Stand With B2B Video? Nick Nelson
- TopRank Marketing’s Top 6 B2B Social Media Marketing Predictions & Trends to Watch in 2019 Caitlin Burgess
- Our Top 10 Social Media Marketing Posts of 2018 Lane R. Ellis
- A Taste of Social and Influencer Marketing: What B2B Can Learn from B2C #SMBMSP Debbie Friez
- Tapping Key Takeaways from Recent Research on Fortune 500 Social Media Usage Nick Nelson
The post Our 2019 List: The Top 50 Social Media Marketing Influencers appeared first on Online Marketing Blog – TopRank®.
Instead of flooding the Internet with content that’s merely meh, avoid these three content marketing mistakes to ensure that you are strategically producing content that breaks through and wows your audience. Read the full article at MarketingProfs
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From data and privacy concerns to new product launches like live video and 3D photos, the social media marketing landscape is in constant flux. And you need to quickly adopt and adapt if you want to effectively raise brand awareness and engage audiences over social.
That’s why you can find us at Social Media Marketing World in San Diego this week. We’re excited to hear where the social media industry is headed, how they’ll adapt to potential data regulations, and expert advice on how to account for these changes in our social media marketing strategies.
And just like we never execute a marketing campaign without a plan, we have a plan for this conference as well. See how we’re going to make the most of our time at #SMMW19 and how you can, too.
#SMMW19: Our Plan of Attack
#1 – Go to the networking events.
Hands down, learning is the top reason behind our attending this year’s Social Media Marketing World. However, followed closely behind that is to meet other peers and experts in our industry. And the conference’s many networking breaks and events are a great way to do that.
If you’re going to the conference, we’d love to meet up with you there. In fact, you’ll be able to find us at the opening night networking party or at one of the networking lunches.
#2- See Brian Solis discuss digital distraction and how to change.
Brian Solis, Principal Analyst at Altimeter Group, is one of our favorite digital experts. And the future of social media is one of our favorite topics. Combine the two and what do you get? A #SMMW19 session that is guaranteed not to disappoint.
- What: The Rise of Digital Distraction: How Businesses (and You) Need to Change
- When: Thursday, March 21 at 11:35 a.m.
- Where: 29ABCD
To get a taste of Brian’s expertise, watch (or read) our conversation with him on his newest book, Lifescale – How to live a more creative, productive and happy life.
#3 – Learn influencer marketing lessons from Ursula Ringham.
Your target audience doesn’t want to be marketed or advertised to. They want great information and advice from trustworthy sources. Influencer marketing can help your brand provide that. And Ursula Ringham, the Global Head of Influencer Marketing for SAP*, is one of the leading voices in influencer marketing strategy and program management. Her session at #SMMW19 is a can’t-miss.
- What: Influencer Marketing: Lessons From the Trenches
- When: Thursday, March 21 at 11:35 a.m.
- Where: 24ABC
What kind of insight can Ursula provide? Read our latest interview with her.
#4 – Find out what’s next for Facebook from ‘Queen’ Mari Smith.
Cambridge Analytica. Congressional testimonies. Fake ads. Facebook is having quite the year. And marketers everywhere are wondering what the platform will do to recover and address consumer (and government) concerns. Luckily the “Queen of Facebook” herself, Mari Smith, will be at #SMMW19 to preview what the future of Facebook will look like and how marketers can adapt.
- What: Facebook Marketing In a Changing World: Your Road Map for The Future
- When: Friday, March 22 at 8:30 AM
- Where: 20ABCD
If you’re struggling to generate an ROI on Facebook, check out our recap of Mari’s SMMW 2017 session.
#5 – Listen to Shep Hyken’s customer service tips.
What’s the best way to get a brand’s attention today? Mention them over social media, of course. With the invention of social media came a new, much more public channel for customer service. To avoid a publicity nightmare, or celebrate a special customer-brand interaction, you need to know how to perform service over social media effectively. And Shep Hyken, author of The Convenience Revolution, is the perfect person to offer that advice.
- What: How to Use Customer Service as a Marketing Opportunity
- When: Friday, March 22 at 10:15 AM
- Where: 25ABC
Discover additional ways marketers can improve the customer experience from our full interview with Shep.
#6 – Witness Ann Handley’s content marketing genius.
Few people give an impactful keynote like Ann Handley, Chief Content Officer for MarketingProfs. We’re sure this session from Ann will be no different. This year for Social Media Marketing World, Ann’s session promises to do the impossible – help marketers create newsletters that people want to read. Considering her newsletter is one that we revisit time after time, we can’t wait to hear what her secret is.
- What: How to Write an Email Newsletter That People Clear Their Schedules to Read
- When: Friday, March 22 at 11:20 AM
- Where: 29ABCD
Learn Ann’s secrets to success by reading our interview with her from Content Marketing World.
#7 – Document our experience and key learnings.
As a leading B2B digital marketing agency, our No. 1 goal is to empower other marketers to become masters of the craft. We want our clients to be seen as the heroes of their organization. We want to provide our audience with solutions to their top marketing problems. To do that, we need to share and spread our knowledge.
With that goal top of mind, we’ll be live blogging, tweeting, and recording our time at #SMMW19. If you’re missing out on the conference this year, missed a buzzed-about session, or just want a recap of the event, keep your eyes glued to this blog and your Twitter feed for session summaries, key takeaways, actionable tips, and more.
Uncover content gold at your next industry event. Read our post, How to Unearth Content Gold at Marketing Industry Events.
*BONUS* Enjoy the warm weather.
In case you weren’t aware, our agency is based in Minneapolis, MN. And this winter has been rough. In fact, this February was the snowiest on record and the polar vortex led to wind chills near negative 60-degrees Fahrenheit.
So, we plan to take full advantage of this year’s conference location of San Diego. While we will probably be too busy to go to Coronado Beach, you will definitely see us shedding our winter wardrobe and soaking up the sun. Our hope is that the extra warmth and Vitamin D will keep us charged until summer.
We’re Ready to Roll
Attending a conference is anything but easy. And we want to make sure we leave no stone left unturned and get the most out of the conference. To do that, we’ll be networking with other social media marketers, attending several must-see sessions, sharing our experience, and more. If you want to make the most of your time at Social Media Marketing World, we suggest laying out a similar event strategy.
Keep up on the latest happenings at this year’s Social Media Marketing World by following @toprank, @azeckman, and @annieleuman on Twitter for live coverage, as well as the TopRank Online Marketing Blog.
*Disclosure: SAP is a TopRank Marketing client.
The post Social Media Marketing World 2019: What to Do & Who to See appeared first on Online Marketing Blog – TopRank®.